Business Ideas
Decathlon Franchise, Decathlon Franchise Application, Decathlon Products, History, Benefits

Decathlon Franchise, Decathlon Franchise Application, Decathlon Products, History, Benefits

Decathlon Franchise: Decathlon is a sports brand operating in India. The Indian sportswear market grew by 22 per cent from 2015 to 2016, outpacing the regions of global growth of 7 per cent. The sportswear market in India has increased from Rs. 24,000 crores in 2014. 37,000 crore in 2016, up from 50 per cent in the last two years. The same study has shown a CAGR of 23.7 per cent for the period 2011-16, with a forecast of 11.3 per cent for the period 2016-2021.

Men’s apparel has the largest share of the Indian sports market, followed by women’s and children’s segments. Recently, the women’s market is showing positive signs of rapid growth. Overall, big international brands have traditionally dominated the sportswear market in India, aptly named the Big Four – Reebok, Adidas, Nike, and Puma. Most of these brands entered the country in the 1990s and established their presence through the influx of local franchisees in the years that followed. The advent of e-commerce has changed the landscape of the sportswear industry to shipments payable to be managed by large distributors or directly by manufacturers.

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About the brand

Decathlon S.A. is a French sporting goods retailer. With over 1647 stores in approximately 1000 cities in 57 countries and territories, it is the largest sporting goods retailer in the world. The company manages the in-house research, design, production, logistics, and distribution of its products; partner with global suppliers; and sells its brands directly to consumers in Decathlon-branded big-box stores. And Decathlon was founded in 1976 by Michel Leclerc. It started with a store in Lille, France. Its holding company was formerly known as oxilen.


Founded in 1976 by Michel Leclerc, Decathlon started with a store in Lille, France. Its holding company was formerly known as oxilen.

The company expanded overseas a decade later: Germany in 1986, Spain in 1992, Italy in 1993, Belgium in 1997, Portugal, United Kingdom in 1999, Brazil in 2001, mainland China in 2003, India, Turkey and Czech in 2009. Republic in 2010, Taiwan in 2012, Hong Kong in 2013, Malaysia and Singapore in 2016, South Korea and Australia in 2018, South Africa, Philippines and Indonesia in 2017, and Canada in 2018. The company employs over 87,000 employees from 80 different countries. ,

The retailer stocks a wide range of sporting goods, from tennis rackets to advanced scuba diving equipment, in large, big-box superstores typically 4,000m2 in size. Decathlon Group markets its products under more than 20 brands. Its research and development facilities are located throughout France, where the company develops its product designs, registering up to 40 patents per year.

Design and Language

We design our products to be simple yet smart, stylish yet practical and affordable, with a focus on quality. From the beginning, low prices have been our way of making our products available to as many people as practical.

Our teams are encouraged to innovate, question and challenge, make strategic choices driven by a global vision, and design with user needs in mind.

Once we envision the products you’ll be taking with you to your next match or session, we develop prototypes, and then test and retest each one.

No details go unnoticed – zips are pulled, backpacks sweat, and waterproof clothing gets heavily rained on, often by experts and customers just like you – and our developers only let the best products through. So, when we say something works, we know it works.

Simply put, we believe in our products. That is, we offer a 365-day return policy, which gives you a full year to decide whether something is right for you or not.

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Decathlon Brand (Decathlon Franchise)

Accessible to all

At Decathlon, we aim to make the sport accessible to many, and we live by that phrase.

At the store, we make sure our products are available to be tested and tried, so you can get a feel for something before deciding to buy it at the price it can most afford.

When you go to the Decathlon – we want you to pick things up, try them on and play around. We have tents so you can go inside, a golf simulator to test out clubs, dedicated skating areas or bouldering walls… and our experts are always ready to help, whether it’s answering questions about size and fit. Whether giving away, providing tips on the best UK hike or tennis racket grips, or simply assuring you that you’ve found the right kit to find and advance your sport.

We believe in growing in towns and cities at the pace of the people we need, so we continue to open stores and build communities around the game. We are especially keen on helping children with sports – in Thailand, we built a sports hall for an orphanage for children who either have HIV or whose parents have died. It is our mission in life to help them rediscover the joy of life and laugh through play.


  • Decathlon has its own research and development
  • It provides high-quality cost-effective products
  • state-of-the-art production processes
  • reduce manufacturing cost
  • customized supply chain
  • lowers retail prices
  • Minimum Retail Footprint
  • Minimizes overhead and indirect costs


  • Decathlon invests in the community in an effort to inspire more people to participate in the enjoyment of the sport.
  • You must represent a school, non-profit, gym, club team, varsity team, boys and girls club, influential union, or any organisation promoting a healthy lifestyle by practising sports together.
  • If you meet any of the above requirements, you can become a Decathlon participant.
  • Decathlons open and manage its own stores entirely and does not have a franchise model option as they believe in providing the best quality products and best customer experience to its clients.
Decathlon Store (Decathlon Franchise)

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Profit on starting Decathlon Franchise

The profit margin depends on the size of your organization.

How To Apply For for Decathlon Franchise?

You can apply for this franchise at their official website. There you will get a form that you have to fill then company officials will contact you
You will have to submit the following information and answer some questions.

  • Submitter Phone # *
  • Submitter Mailing Address (Street) *
  • Submitter Mailing Address (City, State) *
  • Submitter Mailing Address (Zip Code) *
  • What is your role with the Organization? *
  • Organization Name *
  • Organization Email (if different from Submitter) *
  • Organization Phone # (if different from Submitter) *
  • Organization Address (Street) *
  • Organization Address (City, State) *
  • Organization Address (Zip Code) *
  • Organization Type *

Environmentally Friendly

We help people to live longer through sports and at the same time, aim to make a positive impact on the planet. Many of the products we design, manufacture and sell will be used in the great outdoors. We believe in preserving our playground and therefore we follow the Blue Economy principle and follow sustainable production methods to help enhance the lives of the earth and its inhabitants.

5 Reasons Why Decathlon Should Be Your Go-To For All Sport Needs

Easy Accessibility

Decathlon stores are available in almost all parts of India making it very accessible. There are about 10 outlets available just in Bangalore from Whitefield to Mysore road and now with its new outlet launch in the ETA mall makes it all the more accessible. They provide an online shopping facility as well. So you need not travel to the other end of the city just for sports shopping anymore.

Innovative range of sports equipment products

They provide a wide range of products aimed at beginners and experts of all sports, available exclusively at the Decathlon stores. It is not just a sports clothing outlet, but an outlet to purchase sports gear and equipment as well. Their brand teams develop technical, well-designed and simple products, with a great mix of colours always at the lowest possible prices for all men, women and kids. Necessity is the mother of innovation and they fit the bill. From golf kits to hair towels for swimmers, Decathlon stores seem to have it all under one roof!

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For all shapes and sizes

What disappoints us the most as customers are that we like a particular product but we fail to find the right size. But let me assure you, this is not the case with Decathlon clothing. Many brands provide clothing only up to the sizes XL- extra-large. But the size range of decathlon clothing goes up to XXL and XXXL and shoe sizes up to UK-12.5- US-13 leaving the customers extremely satisfied.

Affordably priced products

Decathlon is famous for its great quality goods sold at extremely reasonable prices. I was under the impression that such a large scaled brand would be equally expensive as well, but that is not the case. The product price range starts from 150 rupees and lesser, truly making it the store for all. With their season clearance sales, it’s like a sports paradise on earth.

Decathlon Franchise

Well-informed and helpful customer service

When we shop for sports and fitness gear, especially as a beginner, it is likely that we will be misinformed about the products and which product caters best for our needs. This is when the well-informed staffs rise to the occasion to curb any confusion about the products and what gear suits us and our needs the best. Their assistance could make a large difference in our purchases as they always suggest keeping our best interests at heart!

FAQs on Decathlon Franchise

Who owns the Decathlon?

Michel Leclerc (born 1938/39) is a French billionaire businessman. He is the founder and 40% owner of Decathlon. With over 1647 stores in 57 countries and territories (January 2020), it is the world’s largest sporting goods retailer.

Is the Decathlon Public or Private?

Decathlon SA is a privately owned company. It is the largest sporting goods retailer in the world with worldwide retail stores and online sales operations.

Why is Decathlon famous?

Amazingly, they currently have 1500+ stores in 49 countries. The company employs over 87000 employees of 80 different nationalities. They own 20 brands under their belt that offer products in all types of sports. In addition, Decathlon is the largest sports goods retailer in the world.

Is the Decathlon good quality?

Decathlon has a consumer rating of 2.2 stars out of 25 reviews indicating that most customers are generally dissatisfied with their purchases. The game ranks Decathlon 61st among other sites.

Is Decathlon an Indian company?

Decathlon Sports India Private Limited is an Indian non-government company. It is a private company and is classified as a company limited by shares. The authorized capital of the company is Rs 125000.0 lacs and it has 75.31652 per cent paid-up capital which is 9414.57 lacs.

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